Updated Mar 17, 2026 by Stream Hatchet
Capcom’s Monster Hunter Wilds launch campaign generated 5.03 million earned-media views and achieved a 7.1 percent engagement rate on earned content.
A 12-hour marathon stream featuring iShowSpeed positioned him as the fifth-most-watched creator for the game on launch day.
The campaign utilized a multi-platform strategy across YouTube, TikTok, Instagram, and Twitch, resulting in an overall engagement rate of 3.2 percent.
Audience overlap analysis identified a distinct, low-overlap segment of 7.2 million Twitch users, providing a data-backed foundation for future targeting.
The initiative combined high-profile influencer partnerships with bespoke in-game content and DLC-code giveaways to drive traffic to a custom landing page.
The strategy relied on Stream Hatchet and Sideqik SaaS platforms to monitor real-time chat sentiment, viewer overlap, and code-distribution metrics for campaign optimization.
Capcom’s Monster Hunter Wilds launch campaign generated 5.03 million earned-media views and achieved a 7.1 percent engagement rate on earned content.
A 12-hour marathon stream featuring iShowSpeed positioned him as the fifth-most-watched creator for the game on launch day.
The campaign utilized a multi-platform strategy across YouTube, TikTok, Instagram, and Twitch, resulting in an overall engagement rate of 3.2 percent.
Audience overlap analysis identified a distinct, low-overlap segment of 7.2 million Twitch users, providing a data-backed foundation for future targeting.
The initiative combined high-profile influencer partnerships with bespoke in-game content and DLC-code giveaways to drive traffic to a custom landing page.
The strategy relied on Stream Hatchet and Sideqik SaaS platforms to monitor real-time chat sentiment, viewer overlap, and code-distribution metrics for campaign optimization.