Market (Mobile)·Updated Jun 25, 2026 by data.ai
Gaming remains the primary economic driver in Indonesia, accounting for 42% of all app downloads and 61% of total consumer expenditure, with titles like Mobile Legends: Bang Bang and Free Fire leading the market.
Indonesian mobile users averaged 5.4 hours of daily screen time in 2021, a 38% increase since 2019, totaling 7.31 billion downloads and $532 million in consumer spending.
The Food and Drink category experienced the most explosive growth, with session counts increasing by over 480% due to the rise of delivery services and quick-service restaurant brands.
Finance app downloads surged by 82% year-over-year, while time spent in shopping applications reached 5.5 billion hours, reflecting a 52% increase.
TikTok saw 75% year-over-year growth in engagement, contributing to a near-doubling of the total video streaming market since 2019.
Niche sectors showed significant maturation, highlighted by a 188% increase in consumer spending on dating apps since 2018 and sustained 56% higher engagement in Health and Fitness apps compared to pre-pandemic levels.
Gaming remains the primary economic driver in Indonesia, accounting for 42% of all app downloads and 61% of total consumer expenditure, with titles like Mobile Legends: Bang Bang and Free Fire leading the market.
Indonesian mobile users averaged 5.4 hours of daily screen time in 2021, a 38% increase since 2019, totaling 7.31 billion downloads and $532 million in consumer spending.
The Food and Drink category experienced the most explosive growth, with session counts increasing by over 480% due to the rise of delivery services and quick-service restaurant brands.
Finance app downloads surged by 82% year-over-year, while time spent in shopping applications reached 5.5 billion hours, reflecting a 52% increase.
TikTok saw 75% year-over-year growth in engagement, contributing to a near-doubling of the total video streaming market since 2019.
Niche sectors showed significant maturation, highlighted by a 188% increase in consumer spending on dating apps since 2018 and sustained 56% higher engagement in Health and Fitness apps compared to pre-pandemic levels.