Market (Mobile)ยทUpdated Mar 21, 2026 by Apptica
Mobile gaming revenue and downloads declined globally in the first half of 2023, though the sector still accounts for 51% of total app revenue and 29.6% of total downloads.
The United States leads global mobile gaming revenue with $5.71 billion, while India holds the largest share of global downloads at 15.29%.
Platform performance remains split: Google Play dominates volume with 88.6% of total downloads, while the App Store captures 56.3% of total revenue.
The RPG genre, while still the top revenue generator, saw a significant decline from $5.9 billion in H1 2022 to $4.4 billion in H1 2023.
Gaming apps account for 56% of all mobile advertising creatives, with video content representing 72% of those assets.
The number of gaming advertisers on Android grew by 22% year-over-year, even as the broader Android advertising market saw a slight decrease.
Subway Surfers and Roblox remain the leaders in download volume, while Coin Master and Honor of Kings continue to lead in revenue generation.
Mobile gaming revenue and downloads declined globally in the first half of 2023, though the sector still accounts for 51% of total app revenue and 29.6% of total downloads.
The United States leads global mobile gaming revenue with $5.71 billion, while India holds the largest share of global downloads at 15.29%.
Platform performance remains split: Google Play dominates volume with 88.6% of total downloads, while the App Store captures 56.3% of total revenue.
The RPG genre, while still the top revenue generator, saw a significant decline from $5.9 billion in H1 2022 to $4.4 billion in H1 2023.
Gaming apps account for 56% of all mobile advertising creatives, with video content representing 72% of those assets.
The number of gaming advertisers on Android grew by 22% year-over-year, even as the broader Android advertising market saw a slight decrease.
Subway Surfers and Roblox remain the leaders in download volume, while Coin Master and Honor of Kings continue to lead in revenue generation.