- 01
Mobile gaming revenue and downloads declined globally in the first half of 2023, though the sector still accounts for 51% of total app revenue and 29.6% of total downloads.
- 02
The United States leads global mobile gaming revenue with $5.71 billion, while India holds the largest share of global downloads at 15.29%.
- 03
Platform performance remains split: Google Play dominates volume with 88.6% of total downloads, while the App Store captures 56.3% of total revenue.
- 04
The RPG genre, while still the top revenue generator, saw a significant decline from $5.9 billion in H1 2022 to $4.4 billion in H1 2023.
- 05
Gaming apps account for 56% of all mobile advertising creatives, with video content representing 72% of those assets.
- 06
The number of gaming advertisers on Android grew by 22% year-over-year, even as the broader Android advertising market saw a slight decrease.
- 07
Subway Surfers and Roblox remain the leaders in download volume, while Coin Master and Honor of Kings continue to lead in revenue generation.