Market (Mobile)·Updated Apr 8, 2026 by data.ai
Global mobile advertising expenditure is projected to reach $362 billion, maintaining an 18.5% five-year CAGR, while daily user engagement on apps has surpassed five hours.
Non-gaming verticals showed resilience with 11% growth in downloads, 9% in spend, and 14% in time spent, contrasting with a 5% decline in gaming consumer spend despite nearly 90 billion downloads.
TikTok leads non-gaming monetization with over $3 billion in 2022 revenue and an ARPU of approximately $0.85, driven by high-price in-app purchases.
Gaming preferences are shifting toward creative sandbox titles like Roblox and Minecraft, which drove a 25% increase in global playtime, while battle-royale shooters experienced a 20% decline.
Emerging markets including Brazil, Mexico, and Indonesia are key growth drivers, with specific regions exhibiting year-over-year download and spend growth between 15% and 34%.
Monetization strategies are diversifying, with social platforms increasingly relying on a mix of high-value in-app purchases and subscription models, such as those utilized by Snapchat.
Global mobile advertising expenditure is projected to reach $362 billion, maintaining an 18.5% five-year CAGR, while daily user engagement on apps has surpassed five hours.
Non-gaming verticals showed resilience with 11% growth in downloads, 9% in spend, and 14% in time spent, contrasting with a 5% decline in gaming consumer spend despite nearly 90 billion downloads.
TikTok leads non-gaming monetization with over $3 billion in 2022 revenue and an ARPU of approximately $0.85, driven by high-price in-app purchases.
Gaming preferences are shifting toward creative sandbox titles like Roblox and Minecraft, which drove a 25% increase in global playtime, while battle-royale shooters experienced a 20% decline.
Emerging markets including Brazil, Mexico, and Indonesia are key growth drivers, with specific regions exhibiting year-over-year download and spend growth between 15% and 34%.
Monetization strategies are diversifying, with social platforms increasingly relying on a mix of high-value in-app purchases and subscription models, such as those utilized by Snapchat.