Market (Mobile)·Updated Apr 8, 2026 by Sensor Tower
PC and console platforms are seeing record revenue growth, highlighted by a 32% increase in Steam’s premium segment and the strong market performance of Battlefield 6.
Mobile gaming growth is slowing despite reaching 50 billion downloads in 2025, with hybrid-casual titles now serving as the primary drivers of incremental revenue.
Shooter games on PC and console have reached a download plateau, indicating that new releases are cannibalizing existing player bases rather than expanding the total market.
Retention-focused live-ops, including multi-tier season passes and expedition-style rewards, have become the most reliable revenue drivers for RPG, action, and simulation genres.
Strategy games are the only mobile genre experiencing download growth, fueled primarily by 4X titles from Eastern developers.
Casual mobile titles are struggling with declining day-7 retention, posing a significant risk to the long-term lifetime value of players in that category.
Advertising strategies are shifting toward high-attention formats like rewarded and playable ads, with major titles like Battlefield 6 utilizing multi-platform campaigns across YouTube, Reddit, and Facebook.
PC and console platforms are seeing record revenue growth, highlighted by a 32% increase in Steam’s premium segment and the strong market performance of Battlefield 6.
Mobile gaming growth is slowing despite reaching 50 billion downloads in 2025, with hybrid-casual titles now serving as the primary drivers of incremental revenue.
Shooter games on PC and console have reached a download plateau, indicating that new releases are cannibalizing existing player bases rather than expanding the total market.
Retention-focused live-ops, including multi-tier season passes and expedition-style rewards, have become the most reliable revenue drivers for RPG, action, and simulation genres.
Strategy games are the only mobile genre experiencing download growth, fueled primarily by 4X titles from Eastern developers.
Casual mobile titles are struggling with declining day-7 retention, posing a significant risk to the long-term lifetime value of players in that category.
Advertising strategies are shifting toward high-attention formats like rewarded and playable ads, with major titles like Battlefield 6 utilizing multi-platform campaigns across YouTube, Reddit, and Facebook.