Updated Mar 17, 2026 by Sensor Tower
India’s digital advertising market surpassed $4 billion in 2025 and is projected to exceed $5 billion in 2026.
Shopping remains the dominant advertising category, representing 28% of total spend with an 18% year-on-year increase.
Software recorded the highest growth rate among all sectors, surging 84% year-on-year.
Flipkart, Amazon, and Reliance currently hold the largest share of advertising impressions in the market.
Food-and-dining services and the automotive sector posted notable growth of 38% and 4% respectively.
Advertisers are shifting toward performance-driven, audience-specific creative strategies to maximize visibility, particularly during the festive half-year.
India’s digital advertising market surpassed $4 billion in 2025 and is projected to exceed $5 billion in 2026.
Shopping remains the dominant advertising category, representing 28% of total spend with an 18% year-on-year increase.
Software recorded the highest growth rate among all sectors, surging 84% year-on-year.
Flipkart, Amazon, and Reliance currently hold the largest share of advertising impressions in the market.
Food-and-dining services and the automotive sector posted notable growth of 38% and 4% respectively.
Advertisers are shifting toward performance-driven, audience-specific creative strategies to maximize visibility, particularly during the festive half-year.