Updated Mar 17, 2026 by Sensor Tower
Generative AI applications experienced explosive growth in H1 2025, reaching 1.6 billion downloads and $1.2 billion in in-app purchase revenue.
Revenue growth significantly outpaced adoption, with a 200 percent increase in in-app purchase revenue and a 67 percent rise in downloads compared to H2 2024.
The user base is heavily skewed toward younger males, with approximately 60 percent of users being male and nearly 70 percent under the age of 35.
While flagship services like ChatGPT and Google Gemini maintain broad appeal, niche AI apps such as Grok and DeepSeek are increasingly associated with privacy-focused, crypto-trading, and gaming demographics.
OpenAI has become a top-ten advertising spender in major markets including the United States, India, and South Korea.
AI marketing strategies are shifting toward light-hearted, animal-centric visuals that emphasize practical, everyday utilities like recipe generation and vehicle guidance.
Generative AI applications experienced explosive growth in H1 2025, reaching 1.6 billion downloads and $1.2 billion in in-app purchase revenue.
Revenue growth significantly outpaced adoption, with a 200 percent increase in in-app purchase revenue and a 67 percent rise in downloads compared to H2 2024.
The user base is heavily skewed toward younger males, with approximately 60 percent of users being male and nearly 70 percent under the age of 35.
While flagship services like ChatGPT and Google Gemini maintain broad appeal, niche AI apps such as Grok and DeepSeek are increasingly associated with privacy-focused, crypto-trading, and gaming demographics.
OpenAI has become a top-ten advertising spender in major markets including the United States, India, and South Korea.
AI marketing strategies are shifting toward light-hearted, animal-centric visuals that emphasize practical, everyday utilities like recipe generation and vehicle guidance.