Market (Mobile)·Updated Jun 25, 2026 by Sensor Tower
The Southeast Asian mobile gaming market saw H1 2024 growth with downloads reaching 4.2 billion (up 3.4%) and in-app purchase revenue totaling $1.16 billion (up 3.4%).
Google Play remains the dominant platform, capturing 91% of total downloads and 57% of total in-app purchase revenue in the region.
Strategy and RPG titles are the primary revenue drivers, accounting for 47% of total market income despite experiencing a decline in download volume.
Indonesia is the region's largest download hub, contributing over 41% of total regional downloads and growing 10% between January and August 2024.
Sports games emerged as a high-growth category, recording a 39% revenue surge and now representing 9% of total market income.
Honor of Kings saw a 175% month-over-month jump in downloads following its regional launch in July, while eFootball 2024 experienced a 90% revenue spike.
Mid-core, simulation, arcade, puzzle, and lifestyle genres collectively account for 67% of all mobile game downloads in Southeast Asia.
The Southeast Asian mobile gaming market saw H1 2024 growth with downloads reaching 4.2 billion (up 3.4%) and in-app purchase revenue totaling $1.16 billion (up 3.4%).
Google Play remains the dominant platform, capturing 91% of total downloads and 57% of total in-app purchase revenue in the region.
Strategy and RPG titles are the primary revenue drivers, accounting for 47% of total market income despite experiencing a decline in download volume.
Indonesia is the region's largest download hub, contributing over 41% of total regional downloads and growing 10% between January and August 2024.
Sports games emerged as a high-growth category, recording a 39% revenue surge and now representing 9% of total market income.
Honor of Kings saw a 175% month-over-month jump in downloads following its regional launch in July, while eFootball 2024 experienced a 90% revenue spike.
Mid-core, simulation, arcade, puzzle, and lifestyle genres collectively account for 67% of all mobile game downloads in Southeast Asia.