The US mobile shooter market is highly concentrated, with Call of Duty: Mobile, PUBG Mobile, and Garena Free Fire generating over 84% of total genre revenue.
02
Garena Free Fire has achieved significant market growth, more than doubling its revenue over the past year to reach parity with its primary competitors.
03
The mobile shooter genre currently ranks as the sixth-largest in the US iOS market, accounting for approximately 6% of total market revenue.
04
Market entry for new titles has stalled, as no shooter released in the last two years has reached the top 200 grossing charts, and only one has entered the top 500 since May 2020.
05
The removal of Fortnite from the App Store in August 2020 acted as a catalyst for market consolidation, allowing the remaining top-tier titles to capture increased market share.
06
Upcoming mobile adaptations of established intellectual properties, including Valorant, Apex Legends, and Battlefield, are expected to challenge the current market hierarchy.
07
Successful monetization and retention in the genre rely on high-frequency content updates, Battle Pass systems, limited-time gacha mechanics, and social features like guilds.
Insights
01
The US mobile shooter market is highly concentrated, with Call of Duty: Mobile, PUBG Mobile, and Garena Free Fire generating over 84% of total genre revenue.
02
Garena Free Fire has achieved significant market growth, more than doubling its revenue over the past year to reach parity with its primary competitors.
03
The mobile shooter genre currently ranks as the sixth-largest in the US iOS market, accounting for approximately 6% of total market revenue.
04
Market entry for new titles has stalled, as no shooter released in the last two years has reached the top 200 grossing charts, and only one has entered the top 500 since May 2020.
05
The removal of Fortnite from the App Store in August 2020 acted as a catalyst for market consolidation, allowing the remaining top-tier titles to capture increased market share.
06
Upcoming mobile adaptations of established intellectual properties, including Valorant, Apex Legends, and Battlefield, are expected to challenge the current market hierarchy.
07
Successful monetization and retention in the genre rely on high-frequency content updates, Battle Pass systems, limited-time gacha mechanics, and social features like guilds.