Roblox led Google Play revenue with $65 million and reached a record 47.3 million peak concurrent users in August 2025.
Royal Match and Pokémon GO dominated App Store revenue, generating $79 million and $42 million respectively, while Royal Kingdom saw a 13.6% month-over-month revenue lift.
FunPlus aggressively marketed Tiles Survive! with nearly 11,000 deduplicated iOS creatives in August, with 89% of ads utilizing vertical 720x1280 video formats.
FPS Strike Ops saw 10 million Google Play installs, a 100% month-over-month increase driven primarily by the Indian market.
App Store download growth was led by Last Z: Survival Shooter, which grew 122.2% month-over-month, and Block Crush!, which doubled its install volume.
Casual SLG and puzzle genres show strong momentum in emerging markets, with India and Japan serving as key contributors to recent download spikes.
That's the gist.
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