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Key Insights
Digital Market Index: Q4 2024
Sensor Tower~37 min full read
- 01
Global in-app purchase revenue reached a record $39.4 billion in Q4 2024, bolstered by a 28.2% year-over-year surge in non-game application spending.
See it on page 7 - 02
TikTok became the first application to surpass $6 billion in annual revenue, highlighting the massive monetization potential of non-game platforms.
See it on page 22 - 03
The iOS ecosystem captured 70% of total revenue, while Google Play maintained its dominance in scale by facilitating nearly 75% of the 34.1 billion global downloads.
See it on page 10 - 04
U.S. digital ad spend hit $34 billion in Q4 2024, with social media channels accounting for 77% of total expenditures.
See it on page 30 - 05
Mobile gaming preferences shifted toward Strategy and Puzzle titles, with Strategy games seeing a 26% year-over-year increase in downloads to help offset regional revenue declines in Japan and South Korea.
See it on page 19 - 06
Retail media generated a record 75.4 billion impressions, with major retailers like Amazon and Walmart leveraging co-branded partnerships to drive visibility in consumer electronics and personal care.
See it on page 37
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