Updated Mar 17, 2026 by Sensor Tower
Global mobile app downloads fell 6% year-over-year in Q4 2023 to 33.4 billion, driven by an 8% decline in Google Play installs despite a 1.3% increase in iOS downloads.
India remains the world's largest mobile market with 6.1 billion downloads, though Google Play installs in the region declined by 13% while iOS adoption grew.
TikTok reclaimed the top spot for global downloads following an 80% surge in China, while Temu dominated Western markets but struggled with user stickiness, maintaining daily engagement rates below 20%.
Established platforms maintain superior retention, with WhatsApp achieving a 91% daily engagement rate among its monthly active users.
Japan leads the world in monetization efficiency, recording a revenue-per-download ratio of $23.61 within the manga category.
Garena Free Fire and Roblox tied for the most downloaded games globally with 56 million installs each during Q4 2023.
Meta and Google maintained market dominance, supported by the launch of Threads and a 38% year-over-year increase in YouTube Kids downloads.
Global mobile app downloads fell 6% year-over-year in Q4 2023 to 33.4 billion, driven by an 8% decline in Google Play installs despite a 1.3% increase in iOS downloads.
India remains the world's largest mobile market with 6.1 billion downloads, though Google Play installs in the region declined by 13% while iOS adoption grew.
TikTok reclaimed the top spot for global downloads following an 80% surge in China, while Temu dominated Western markets but struggled with user stickiness, maintaining daily engagement rates below 20%.
Established platforms maintain superior retention, with WhatsApp achieving a 91% daily engagement rate among its monthly active users.
Japan leads the world in monetization efficiency, recording a revenue-per-download ratio of $23.61 within the manga category.
Garena Free Fire and Roblox tied for the most downloaded games globally with 56 million installs each during Q4 2023.
Meta and Google maintained market dominance, supported by the launch of Threads and a 38% year-over-year increase in YouTube Kids downloads.