Updated Mar 17, 2026 by Sensor Tower
Global mobile app downloads reached 35.1 billion in Q3 2023, a 0.7% year-over-year decline driven by a 2% drop in Google Play installs despite a 6.1% increase on the Apple App Store.
Meta dominated the quarter as Instagram secured the top global download spot, while the July launch of Threads generated nearly 40 million installs on its first day to become the fifth most downloaded app globally.
India remains the world's largest mobile market by volume with 6.6 billion downloads, more than double the volume of the United States.
Garena Free Fire reclaimed the top global position in mobile gaming with 60 million installs, displacing Subway Surfers, while Monopoly Go saw 44% quarter-over-quarter growth in the U.S.
Temu outperformed competitors like Shein and Amazon in download velocity to lead the e-commerce category across the United States and Europe.
Brazil emerged as a key growth market for the Apple App Store, recording a 24% year-over-year increase in downloads, even as other major Google Play markets like Indonesia saw declines.
Global mobile app downloads reached 35.1 billion in Q3 2023, a 0.7% year-over-year decline driven by a 2% drop in Google Play installs despite a 6.1% increase on the Apple App Store.
Meta dominated the quarter as Instagram secured the top global download spot, while the July launch of Threads generated nearly 40 million installs on its first day to become the fifth most downloaded app globally.
India remains the world's largest mobile market by volume with 6.6 billion downloads, more than double the volume of the United States.
Garena Free Fire reclaimed the top global position in mobile gaming with 60 million installs, displacing Subway Surfers, while Monopoly Go saw 44% quarter-over-quarter growth in the U.S.
Temu outperformed competitors like Shein and Amazon in download velocity to lead the e-commerce category across the United States and Europe.
Brazil emerged as a key growth market for the Apple App Store, recording a 24% year-over-year increase in downloads, even as other major Google Play markets like Indonesia saw declines.