Updated Mar 17, 2026 by Sensor Tower
Global app downloads reached 36.9 billion in Q1 2022, a 1.4% year-over-year increase, with mobile gaming accounting for 14.34 billion of those installs.
The U.S. video streaming market has significantly fragmented, with the top three apps' market share dropping from 80% in 2019 to 37% in Q1 2022 due to the rise of competitors like Disney+ and HBO Max.
TikTok surpassed 3.5 billion all-time downloads to become the top global app, while Meta reclaimed its position as the leading global publisher for the first time in two years.
Viral trends and economic pressures drove specific market spikes, including a 74% quarter-over-quarter increase in U.S. word game downloads and a 1,500% surge in demand for gas-tracking apps.
India remains the largest market for total downloads, while Vietnam and Pakistan emerged as high-growth regions with year-over-year increases exceeding 20%.
Regional shopping trends are shifting, evidenced by a 63% surge in Google Play shopping installs in Asia, led by high adoption of apps like Shopee.
Global app downloads reached 36.9 billion in Q1 2022, a 1.4% year-over-year increase, with mobile gaming accounting for 14.34 billion of those installs.
The U.S. video streaming market has significantly fragmented, with the top three apps' market share dropping from 80% in 2019 to 37% in Q1 2022 due to the rise of competitors like Disney+ and HBO Max.
TikTok surpassed 3.5 billion all-time downloads to become the top global app, while Meta reclaimed its position as the leading global publisher for the first time in two years.
Viral trends and economic pressures drove specific market spikes, including a 74% quarter-over-quarter increase in U.S. word game downloads and a 1,500% surge in demand for gas-tracking apps.
India remains the largest market for total downloads, while Vietnam and Pakistan emerged as high-growth regions with year-over-year increases exceeding 20%.
Regional shopping trends are shifting, evidenced by a 63% surge in Google Play shopping installs in Asia, led by high adoption of apps like Shopee.