Updated Mar 17, 2026 by ESAC – Entertainment Software Association of Canada
The Canadian video-game market remains robust, with a 2018 NPD Group survey identifying over 23 million regular gamers in Canada.
The Entertainment Software Association (ALD) successfully engaged 25 federal legislators and major industry players including Ubisoft, Nintendo, EA, and Xbox during the 'Jeux vidéo sur la Colline' event.
Lobbying efforts focused on securing tax-credit frameworks and innovation policies through direct dialogue with Minister Navdeep Bains and testimonies before parliamentary committees.
The association expanded its membership base in 2019 by adding publishers Codename Entertainment and Kabam.
ALD addressed international regulatory challenges, specifically loot-box legislation and the WHO’s classification of gaming disorder in the ICD-11, at the Global Video Game Associations Summit.
Operational outreach included the launch of bilingual parental-control tutorials developed in partnership with console manufacturers and a media campaign featured in four major Canadian newspapers.
The Canadian video-game market remains robust, with a 2018 NPD Group survey identifying over 23 million regular gamers in Canada.
The Entertainment Software Association (ALD) successfully engaged 25 federal legislators and major industry players including Ubisoft, Nintendo, EA, and Xbox during the 'Jeux vidéo sur la Colline' event.
Lobbying efforts focused on securing tax-credit frameworks and innovation policies through direct dialogue with Minister Navdeep Bains and testimonies before parliamentary committees.
The association expanded its membership base in 2019 by adding publishers Codename Entertainment and Kabam.
ALD addressed international regulatory challenges, specifically loot-box legislation and the WHO’s classification of gaming disorder in the ICD-11, at the Global Video Game Associations Summit.
Operational outreach included the launch of bilingual parental-control tutorials developed in partnership with console manufacturers and a media campaign featured in four major Canadian newspapers.