- 01
The Canadian video-game market remains robust, with a 2018 NPD Group survey identifying over 23 million regular gamers in Canada.
- 02
The Entertainment Software Association (ALD) successfully engaged 25 federal legislators and major industry players including Ubisoft, Nintendo, EA, and Xbox during the 'Jeux vidéo sur la Colline' event.
- 03
Lobbying efforts focused on securing tax-credit frameworks and innovation policies through direct dialogue with Minister Navdeep Bains and testimonies before parliamentary committees.
- 04
The association expanded its membership base in 2019 by adding publishers Codename Entertainment and Kabam.
- 05
ALD addressed international regulatory challenges, specifically loot-box legislation and the WHO’s classification of gaming disorder in the ICD-11, at the Global Video Game Associations Summit.
- 06
Operational outreach included the launch of bilingual parental-control tutorials developed in partnership with console manufacturers and a media campaign featured in four major Canadian newspapers.