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PlayWay S.A. has expanded its 2014 distribution agreement with Koch Media GmbH to grant the Austrian firm exclusive global rights for physical retail distribution of nine key titles.
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The agreement excludes Poland, the Czech Republic, Slovakia, and Hungary, where PlayWay maintains separate distribution arrangements.
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The nine titles included in the deal are Train Mechanic Simulator, Gold Rush: The Game, Demolish & Build 2018, House Flipper, UBOOT, Cooking Simulator, Farm Manager 2018, and both editions of 911 Operator.
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This partnership aims to transition successful digital simulation and management intellectual properties into the physical retail market to reach a broader consumer demographic.
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The distribution expansion is intended to scale PlayWay’s commercial reach and support its catalog during the 2017 and 2018 release cycles.