Updated Mar 17, 2026 by PlayWay
PlayWay S.A. secured a formal licensing agreement with Porsche AG in August 2017 to incorporate authentic branding and vehicle designs into its software.
The partnership specifically authorizes the inclusion of three Porsche models in Car Mechanic Simulator 2018 DLC: the 1993 911 Turbo (964) 3.6, the 2016 911 Carrera S (991.2), and the 2003 Carrera GT.
This agreement aligns with PlayWay’s corporate strategy to increase the realism and market appeal of its simulation franchise through official manufacturer intellectual property.
The Porsche deal expands PlayWay’s existing portfolio of automotive partnerships, which already includes Dodge, Chrysler, Plymouth, Jeep, RAM, Lotus, and Mazda.
The licensing contract reflects a broader industry trend where simulation developers pursue official manufacturer endorsements to meet consumer demand for high-fidelity accuracy.
The collaboration demonstrates the growing intersection between the gaming and automotive sectors, utilizing digital representation as a channel for brand engagement and IP monetization.
PlayWay S.A. secured a formal licensing agreement with Porsche AG in August 2017 to incorporate authentic branding and vehicle designs into its software.
The partnership specifically authorizes the inclusion of three Porsche models in Car Mechanic Simulator 2018 DLC: the 1993 911 Turbo (964) 3.6, the 2016 911 Carrera S (991.2), and the 2003 Carrera GT.
This agreement aligns with PlayWay’s corporate strategy to increase the realism and market appeal of its simulation franchise through official manufacturer intellectual property.
The Porsche deal expands PlayWay’s existing portfolio of automotive partnerships, which already includes Dodge, Chrysler, Plymouth, Jeep, RAM, Lotus, and Mazda.
The licensing contract reflects a broader industry trend where simulation developers pursue official manufacturer endorsements to meet consumer demand for high-fidelity accuracy.
The collaboration demonstrates the growing intersection between the gaming and automotive sectors, utilizing digital representation as a channel for brand engagement and IP monetization.