- 01
Ultimate Games, a subsidiary of PlayWay S.A., secured a strategic licensing agreement in November 2018 to develop and publish 'Naked and Afraid: The Game' based on the Discovery reality series.
- 02
The licensing deal grants the developer full rights to utilize the show's trademarks, musical scores, sound assets, voice recordings, and character likenesses.
- 03
Discovery committed to a comprehensive marketing strategy, including television advertisements, product placement, and endorsements from the show's survivalists to promote the game's early 2020 release.
- 04
Discovery will leverage its media ecosystem and relationships with digital storefronts, such as the App Store, to secure premium visibility and featuring for the game during its launch window.
- 05
PlayWay S.A. is actively supporting the project by assisting with marketing initiatives and exploring crowdfunding via Kickstarter to increase community engagement.
- 06
The game is designed to mirror the television series' core survival mechanics, which challenge participants to endure 21 days in extreme wilderness conditions.