Updated Mar 17, 2026 by PlayWay
Ultimate Games, a subsidiary of PlayWay S.A., secured a strategic licensing agreement in November 2018 to develop and publish 'Naked and Afraid: The Game' based on the Discovery reality series.
The licensing deal grants the developer full rights to utilize the show's trademarks, musical scores, sound assets, voice recordings, and character likenesses.
Discovery committed to a comprehensive marketing strategy, including television advertisements, product placement, and endorsements from the show's survivalists to promote the game's early 2020 release.
Discovery will leverage its media ecosystem and relationships with digital storefronts, such as the App Store, to secure premium visibility and featuring for the game during its launch window.
PlayWay S.A. is actively supporting the project by assisting with marketing initiatives and exploring crowdfunding via Kickstarter to increase community engagement.
The game is designed to mirror the television series' core survival mechanics, which challenge participants to endure 21 days in extreme wilderness conditions.
Ultimate Games, a subsidiary of PlayWay S.A., secured a strategic licensing agreement in November 2018 to develop and publish 'Naked and Afraid: The Game' based on the Discovery reality series.
The licensing deal grants the developer full rights to utilize the show's trademarks, musical scores, sound assets, voice recordings, and character likenesses.
Discovery committed to a comprehensive marketing strategy, including television advertisements, product placement, and endorsements from the show's survivalists to promote the game's early 2020 release.
Discovery will leverage its media ecosystem and relationships with digital storefronts, such as the App Store, to secure premium visibility and featuring for the game during its launch window.
PlayWay S.A. is actively supporting the project by assisting with marketing initiatives and exploring crowdfunding via Kickstarter to increase community engagement.
The game is designed to mirror the television series' core survival mechanics, which challenge participants to endure 21 days in extreme wilderness conditions.