Updated Mar 17, 2026 by PlayWay
PlayWay S.A. signed a strategic distribution agreement in July 2018 with Shenzhen Tencent Computer Systems Company Limited to enter the Chinese gaming market.
The partnership aims to leverage Tencent’s distribution infrastructure to distribute PlayWay’s portfolio of simulation and niche gaming titles.
Demolish & Build 2018 has been selected as the initial title for the Chinese market under this agreement.
The commercial launch date for the debut title remains undetermined, pending the completion of localization and marketing coordination.
This collaboration serves as a strategic effort by PlayWay to navigate China’s complex regulatory environment and diversify its international revenue streams.
The agreement represents a broader industry trend of Western publishers utilizing established local partners to facilitate market entry in China.
PlayWay S.A. signed a strategic distribution agreement in July 2018 with Shenzhen Tencent Computer Systems Company Limited to enter the Chinese gaming market.
The partnership aims to leverage Tencent’s distribution infrastructure to distribute PlayWay’s portfolio of simulation and niche gaming titles.
Demolish & Build 2018 has been selected as the initial title for the Chinese market under this agreement.
The commercial launch date for the debut title remains undetermined, pending the completion of localization and marketing coordination.
This collaboration serves as a strategic effort by PlayWay to navigate China’s complex regulatory environment and diversify its international revenue streams.
The agreement represents a broader industry trend of Western publishers utilizing established local partners to facilitate market entry in China.