Ultimate Games, a subsidiary of PlayWay S.A., has secured a licensing agreement with Discovery Licensing Inc. to develop and publish 'Deadliest Catch: The Game' for a 2019 release.
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The agreement grants the developer access to core intellectual property, including trademarks, music, voice acting, and character likenesses from the Deadliest Catch television franchise.
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Discovery will manage a comprehensive global marketing campaign, incorporating television advertising, product placement, talent endorsements, and promotional support on digital distribution platforms.
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This project marks a strategic shift for Ultimate Games, moving the studio into high-profile licensed content to complement its existing simulation portfolio, which includes 'Ultimate Fishing Simulator'.
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At the time of the agreement, Ultimate Games maintained a development pipeline of over 20 projects scheduled for release between 2018 and 2020.
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The partnership is positioned as a potential framework for future collaborations involving additional properties within the Discovery portfolio.
Insights
01
Ultimate Games, a subsidiary of PlayWay S.A., has secured a licensing agreement with Discovery Licensing Inc. to develop and publish 'Deadliest Catch: The Game' for a 2019 release.
02
The agreement grants the developer access to core intellectual property, including trademarks, music, voice acting, and character likenesses from the Deadliest Catch television franchise.
03
Discovery will manage a comprehensive global marketing campaign, incorporating television advertising, product placement, talent endorsements, and promotional support on digital distribution platforms.
04
This project marks a strategic shift for Ultimate Games, moving the studio into high-profile licensed content to complement its existing simulation portfolio, which includes 'Ultimate Fishing Simulator'.
05
At the time of the agreement, Ultimate Games maintained a development pipeline of over 20 projects scheduled for release between 2018 and 2020.
06
The partnership is positioned as a potential framework for future collaborations involving additional properties within the Discovery portfolio.