Updated Mar 17, 2026 by PlayWay
Ultimate Games, a subsidiary of PlayWay S.A., has secured a licensing agreement with Discovery Licensing Inc. to develop and publish 'Deadliest Catch: The Game' for a 2019 release.
The agreement grants the developer access to core intellectual property, including trademarks, music, voice acting, and character likenesses from the Deadliest Catch television franchise.
Discovery will manage a comprehensive global marketing campaign, incorporating television advertising, product placement, talent endorsements, and promotional support on digital distribution platforms.
This project marks a strategic shift for Ultimate Games, moving the studio into high-profile licensed content to complement its existing simulation portfolio, which includes 'Ultimate Fishing Simulator'.
At the time of the agreement, Ultimate Games maintained a development pipeline of over 20 projects scheduled for release between 2018 and 2020.
The partnership is positioned as a potential framework for future collaborations involving additional properties within the Discovery portfolio.
Ultimate Games, a subsidiary of PlayWay S.A., has secured a licensing agreement with Discovery Licensing Inc. to develop and publish 'Deadliest Catch: The Game' for a 2019 release.
The agreement grants the developer access to core intellectual property, including trademarks, music, voice acting, and character likenesses from the Deadliest Catch television franchise.
Discovery will manage a comprehensive global marketing campaign, incorporating television advertising, product placement, talent endorsements, and promotional support on digital distribution platforms.
This project marks a strategic shift for Ultimate Games, moving the studio into high-profile licensed content to complement its existing simulation portfolio, which includes 'Ultimate Fishing Simulator'.
At the time of the agreement, Ultimate Games maintained a development pipeline of over 20 projects scheduled for release between 2018 and 2020.
The partnership is positioned as a potential framework for future collaborations involving additional properties within the Discovery portfolio.