PlayWay S.A. has secured a licensing agreement with Mazda Ace Co. Ltd to feature four specific Mazda vehicle models in its software.

According to "Raport Bieżący Nr 14/2017": PlayWay S.A. has secured a licensing agreement with Mazda Ace Co. Ltd to feature four specific Mazda vehicle models in its software.

The licensed vehicles include the 1978 Mazda Savanna RX-3, 1990 Savanna RX-7 GT-X, 2000 Mazda RX-7 Type RS, and 2016 Mazda Roadster.

According to "Raport Bieżący Nr 14/2017": The licensed vehicles include the 1978 Mazda Savanna RX-3, 1990 Savanna RX-7 GT-X, 2000 Mazda RX-7 Type RS, and 2016 Mazda Roadster.

These assets are slated for integration into the upcoming title Car Mechanic Simulator 2017 to improve simulation realism.

According to "Raport Bieżący Nr 14/2017": These assets are slated for integration into the upcoming title Car Mechanic Simulator 2017 to improve simulation realism.

This partnership follows a series of similar licensing deals finalized by PlayWay S.A. prior to March 2017 with brands including Dodge, Chrysler, Plymouth, Jeep, RAM, and Lotus.

According to "Raport Bieżący Nr 14/2017": This partnership follows a series of similar licensing deals finalized by PlayWay S.A. prior to March 2017 with brands including Dodge, Chrysler, Plymouth, Jeep, RAM, and Lotus.

The acquisition of these trademarks is part of a broader corporate strategy to strengthen PlayWay S.A.'s competitive position in the vehicle simulation genre through authentic branding.

According to "Raport Bieżący Nr 14/2017": The acquisition of these trademarks is part of a broader corporate strategy to strengthen PlayWay S.A.'s competitive position in the vehicle simulation genre through authentic branding.

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Key Insights

Raport Bieżący Nr 14/2017

PlayWay~1 min full read

01
PlayWay S.A. has secured a licensing agreement with Mazda Ace Co. Ltd to feature four specific Mazda vehicle models in its software.
02
The licensed vehicles include the 1978 Mazda Savanna RX-3, 1990 Savanna RX-7 GT-X, 2000 Mazda RX-7 Type RS, and 2016 Mazda Roadster.
03
These assets are slated for integration into the upcoming title Car Mechanic Simulator 2017 to improve simulation realism.
04
This partnership follows a series of similar licensing deals finalized by PlayWay S.A. prior to March 2017 with brands including Dodge, Chrysler, Plymouth, Jeep, RAM, and Lotus.
05
The acquisition of these trademarks is part of a broader corporate strategy to strengthen PlayWay S.A.'s competitive position in the vehicle simulation genre through authentic branding.

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