- 01
The House Flipper HGTV DLC sold over 55,000 units on Steam within the first three days of its May 14, 2020, release.
- 02
The DLC launch acted as a catalyst for the franchise, driving 18,000 new sales of the base House Flipper game within a 72-hour window.
- 03
Existing content benefited from the release, with the Garden DLC recording over 11,000 additional units sold during the same 72-hour period.
- 04
Frozen District, an 80%-owned subsidiary of PlayWay S.A., developed the HGTV expansion, which generated enough revenue to require formal public disclosure.
- 05
The data demonstrates a strong cross-promotional effect where new DLC releases effectively revitalize interest in both the core title and previous expansions.
- 06
The rapid sales accumulation confirms the commercial viability of the simulation genre and the effectiveness of the developer's expansion-led growth strategy.