Updated Mar 17, 2026 by PlayWay
The House Flipper HGTV DLC sold over 55,000 units on Steam within the first three days of its May 14, 2020, release.
The DLC launch acted as a catalyst for the franchise, driving 18,000 new sales of the base House Flipper game within a 72-hour window.
Existing content benefited from the release, with the Garden DLC recording over 11,000 additional units sold during the same 72-hour period.
Frozen District, an 80%-owned subsidiary of PlayWay S.A., developed the HGTV expansion, which generated enough revenue to require formal public disclosure.
The data demonstrates a strong cross-promotional effect where new DLC releases effectively revitalize interest in both the core title and previous expansions.
The rapid sales accumulation confirms the commercial viability of the simulation genre and the effectiveness of the developer's expansion-led growth strategy.
The House Flipper HGTV DLC sold over 55,000 units on Steam within the first three days of its May 14, 2020, release.
The DLC launch acted as a catalyst for the franchise, driving 18,000 new sales of the base House Flipper game within a 72-hour window.
Existing content benefited from the release, with the Garden DLC recording over 11,000 additional units sold during the same 72-hour period.
Frozen District, an 80%-owned subsidiary of PlayWay S.A., developed the HGTV expansion, which generated enough revenue to require formal public disclosure.
The data demonstrates a strong cross-promotional effect where new DLC releases effectively revitalize interest in both the core title and previous expansions.
The rapid sales accumulation confirms the commercial viability of the simulation genre and the effectiveness of the developer's expansion-led growth strategy.