Updated Mar 17, 2026 by PlayWay
Iron Wolf Studio’s Kickstarter campaign for the board game UBOOT reached its 65,000 GBP funding goal within 40 minutes of its January 22, 2018 launch.
PlayWay S.A. holds a 77% majority stake in Iron Wolf Studio, which is strategically tasked with adapting PC intellectual properties into tabletop formats.
The UBOOT crowdfunding campaign serves as both a direct revenue stream and a marketing tool designed to increase Steam Wishlist registrations for the PC version of the game.
The campaign ran from January 22, 2018, through February 15, 2018, as part of a broader cross-media strategy to capture value in the physical board game market.
Management utilizes crowdfunding performance metrics as a leading indicator to forecast and drive future software demand within the PlayWay Group’s digital ecosystem.
Iron Wolf Studio’s Kickstarter campaign for the board game UBOOT reached its 65,000 GBP funding goal within 40 minutes of its January 22, 2018 launch.
PlayWay S.A. holds a 77% majority stake in Iron Wolf Studio, which is strategically tasked with adapting PC intellectual properties into tabletop formats.
The UBOOT crowdfunding campaign serves as both a direct revenue stream and a marketing tool designed to increase Steam Wishlist registrations for the PC version of the game.
The campaign ran from January 22, 2018, through February 15, 2018, as part of a broader cross-media strategy to capture value in the physical board game market.
Management utilizes crowdfunding performance metrics as a leading indicator to forecast and drive future software demand within the PlayWay Group’s digital ecosystem.