- 01
Iron Wolf Studio’s Kickstarter campaign for the board game UBOOT reached its 65,000 GBP funding goal within 40 minutes of its January 22, 2018 launch.
- 02
PlayWay S.A. holds a 77% majority stake in Iron Wolf Studio, which is strategically tasked with adapting PC intellectual properties into tabletop formats.
- 03
The UBOOT crowdfunding campaign serves as both a direct revenue stream and a marketing tool designed to increase Steam Wishlist registrations for the PC version of the game.
- 04
The campaign ran from January 22, 2018, through February 15, 2018, as part of a broader cross-media strategy to capture value in the physical board game market.
- 05
Management utilizes crowdfunding performance metrics as a leading indicator to forecast and drive future software demand within the PlayWay Group’s digital ecosystem.