Ramadan drives a 11% increase in average daily installs and a 6% rise in session counts across the METAP region compared to the two weeks prior.
02
Gaming apps maintain the highest engagement levels during the season, with average session lengths reaching 35.6 minutes.
03
The Ramadan growth cycle extends beyond the fasting period, with overall install growth climbing from 10% during Ramadan to 13% in the post-Eid period.
04
Marketers should avoid uniform regional strategies, as performance metrics for categories like e-commerce vary significantly by specific markets such as Pakistan and the UAE.
05
To maximize long-term loyalty, campaigns should prioritize conversion-focused activity during late-night hours and maintain engagement through the Eid al-Fitr period.
06
The METAP region, covering 22 countries including Saudi Arabia, Indonesia, and Pakistan, serves as the primary focus for seasonal user acquisition and engagement benchmarks.
Insights
01
Ramadan drives a 11% increase in average daily installs and a 6% rise in session counts across the METAP region compared to the two weeks prior.
02
Gaming apps maintain the highest engagement levels during the season, with average session lengths reaching 35.6 minutes.
03
The Ramadan growth cycle extends beyond the fasting period, with overall install growth climbing from 10% during Ramadan to 13% in the post-Eid period.
04
Marketers should avoid uniform regional strategies, as performance metrics for categories like e-commerce vary significantly by specific markets such as Pakistan and the UAE.
05
To maximize long-term loyalty, campaigns should prioritize conversion-focused activity during late-night hours and maintain engagement through the Eid al-Fitr period.
06
The METAP region, covering 22 countries including Saudi Arabia, Indonesia, and Pakistan, serves as the primary focus for seasonal user acquisition and engagement benchmarks.