- 01
India was the only major global market to record positive overall digital marketing growth in Q4 2025, while other leading economies experienced stagnation or decline.
- 02
Generative AI referrals surged by 133% year-over-year in the US, UK, and France, signaling their emergence as significant discovery engines despite currently accounting for less than 1% of total traffic.
- 03
US retail-media impressions grew 13% quarter-over-quarter to 123 billion, with Amazon capturing the entire volume and delivering six times the impressions of Walmart.
- 04
Traditional organic search was the only major acquisition channel to decline in Q4 2025, falling 4% year-over-year.
- 05
Digital marketing strategies are shifting toward paid advertising and AI-augmented pathways as legacy search channels lose market share in mature economies.