Updated Mar 17, 2026 by Modern Times Group
MTG reported Q1 2025 net sales of SEK 2,557 million, a 79% year-over-year increase driven primarily by the acquisition of Plarium and 6% organic growth.
The integration of Plarium shifted the revenue mix, with Strategy and Simulation now the largest segment at SEK 1,066 million and IAP revenue rising to 76% of the total.
Adjusted EBITDA reached SEK 616 million with a 24% margin, supported by a free cash flow of SEK 143 million despite increased marketing spend for new titles.
Daily Active Users (DAU) grew to 9 million, though ARPDAU experienced a slight decline to SEK 3.1.
The company maintains a net debt of SEK 5,064 million, resulting in a financial leverage ratio of 1.66x.
Management projects full-year 2025 organic sales growth between 3% and 7% with an adjusted EBITDA margin target of 21% to 24%.
MTG reported Q1 2025 net sales of SEK 2,557 million, a 79% year-over-year increase driven primarily by the acquisition of Plarium and 6% organic growth.
The integration of Plarium shifted the revenue mix, with Strategy and Simulation now the largest segment at SEK 1,066 million and IAP revenue rising to 76% of the total.
Adjusted EBITDA reached SEK 616 million with a 24% margin, supported by a free cash flow of SEK 143 million despite increased marketing spend for new titles.
Daily Active Users (DAU) grew to 9 million, though ARPDAU experienced a slight decline to SEK 3.1.
The company maintains a net debt of SEK 5,064 million, resulting in a financial leverage ratio of 1.66x.
Management projects full-year 2025 organic sales growth between 3% and 7% with an adjusted EBITDA margin target of 21% to 24%.