Brazil’s game industry grew 3% in 2022 despite a 5.1% global market contraction, reaching a valuation of US$182.9 billion with projections to hit US$206.4 billion by 2025.
02
The Brazilian market is highly fragmented, consisting of 1,042 active studios that are primarily micro or small in size.
03
Mobile gaming leads revenue generation at 49%, followed by PC at 26% and consoles at 25%, supported by a massive domestic player base of approximately 103 million people.
04
Developers are increasingly export-oriented, with 58% targeting the U.S., 57% targeting Latin America, and 55% targeting Western Europe, while future roadmaps show growing interest in China (44%).
05
Artificial intelligence is the primary technology priority for over 50% of developers, followed by XR/VR/AR applications enabled by 5G and Unreal Engine 5.
06
The domestic player demographic is nearing gender parity, with women currently accounting for 46.2% of the total gaming population.
Insights
01
Brazil’s game industry grew 3% in 2022 despite a 5.1% global market contraction, reaching a valuation of US$182.9 billion with projections to hit US$206.4 billion by 2025.
02
The Brazilian market is highly fragmented, consisting of 1,042 active studios that are primarily micro or small in size.
03
Mobile gaming leads revenue generation at 49%, followed by PC at 26% and consoles at 25%, supported by a massive domestic player base of approximately 103 million people.
04
Developers are increasingly export-oriented, with 58% targeting the U.S., 57% targeting Latin America, and 55% targeting Western Europe, while future roadmaps show growing interest in China (44%).
05
Artificial intelligence is the primary technology priority for over 50% of developers, followed by XR/VR/AR applications enabled by 5G and Unreal Engine 5.
06
The domestic player demographic is nearing gender parity, with women currently accounting for 46.2% of the total gaming population.