The '78-Minute Gamer Break' campaign by Overwolf Ads, Tropicana’s Naked Smoothie, and dentsu X was shortlisted for the 2026 Campaign Tech Awards for its effective use of behavioral data.
By identifying a 78-minute interval as a natural pause point in gameplay, the campaign reached over one million players across titles like Fortnite, VALORANT, and Apex Legends.
The initiative generated 48,000 hours of cumulative playtime and produced measurable increases in brand favorability, purchase intent, awareness, and recall.
Overwolf Ads leverages a monthly user base of 113 million PC gamers to deliver contextual messaging during loading screens and pre-match lobbies.
The campaign's success was previously recognized in November 2025 with three Drum Awards.
Overwolf Ads is currently ranked by Comscore as the second-largest U.S. gaming property, serving a client roster that includes P&G, Universal Pictures, and Monster Energy.
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