Country & Regional ReportsยทUpdated Jun 25, 2026 by Intel
Brazil leads the world in mobile engagement, with users spending an average of 5.4 hours daily on apps in 2021.
The mobile economy saw 10.3 billion total downloads and a 63% increase in consumer spending over two years, reaching $1.13 billion.
Gaming is a primary market driver, accounting for 4.5 billion downloads and $571 million in revenue, with Free Fire maintaining dominance in the battle royale genre.
Finance app downloads surged 91% over two years as underbanked populations increasingly adopted neobanks like Nubank and PicPay.
Social, photo, and video applications dominate user attention, capturing 70% of all mobile time spent in the country.
Shopping app usage grew 45% year-over-year, with international publishers securing over 50% of the market share in this sector.
Health and fitness app downloads rose 30% over two years, while the broader app ecosystem expanded to include essential income-generating business and delivery platforms.
Brazil leads the world in mobile engagement, with users spending an average of 5.4 hours daily on apps in 2021.
The mobile economy saw 10.3 billion total downloads and a 63% increase in consumer spending over two years, reaching $1.13 billion.
Gaming is a primary market driver, accounting for 4.5 billion downloads and $571 million in revenue, with Free Fire maintaining dominance in the battle royale genre.
Finance app downloads surged 91% over two years as underbanked populations increasingly adopted neobanks like Nubank and PicPay.
Social, photo, and video applications dominate user attention, capturing 70% of all mobile time spent in the country.
Shopping app usage grew 45% year-over-year, with international publishers securing over 50% of the market share in this sector.
Health and fitness app downloads rose 30% over two years, while the broader app ecosystem expanded to include essential income-generating business and delivery platforms.