Market (Mobile)·Updated Apr 8, 2026 by Sensor Tower
The mobile gaming market is shifting away from hyper-casual titles, which saw a 24% year-over-year decline in Q4 2022, toward hybrid-casual games that grew 13% and exclusive-access titles that surged 54%.
Hybrid-casual games are successfully utilizing meta-features to drive engagement, with 30% of top titles embedding these features and character collection specifically boosting average playtime by 122%.
Regional revenue performance is diverging, with Asia’s quarterly gross falling 15% to $9.5 billion and Europe’s top five markets experiencing a collective 6% revenue decline to $700 million in Q4 2022.
Live-Ops events remain a primary monetization driver, evidenced by Marvel Snap’s themed events generating between $670,000 and $746,000 on their respective launch days.
While global market downloads grew 4% year-over-year, hybrid-casual games significantly outperformed this average with download growth of 17% in Europe and 124% in Asia during 2022.
The Russian mobile gaming market plummeted 72% year-over-year following the conflict in Ukraine, though it remained Europe’s largest volume market with 673 million downloads in Q4 2022.
Revenue trends by genre show modest gains for action and tabletop games, while shooter, RPG, and casino segments experienced double-digit drops.
The mobile gaming market is shifting away from hyper-casual titles, which saw a 24% year-over-year decline in Q4 2022, toward hybrid-casual games that grew 13% and exclusive-access titles that surged 54%.
Hybrid-casual games are successfully utilizing meta-features to drive engagement, with 30% of top titles embedding these features and character collection specifically boosting average playtime by 122%.
Regional revenue performance is diverging, with Asia’s quarterly gross falling 15% to $9.5 billion and Europe’s top five markets experiencing a collective 6% revenue decline to $700 million in Q4 2022.
Live-Ops events remain a primary monetization driver, evidenced by Marvel Snap’s themed events generating between $670,000 and $746,000 on their respective launch days.
While global market downloads grew 4% year-over-year, hybrid-casual games significantly outperformed this average with download growth of 17% in Europe and 124% in Asia during 2022.
The Russian mobile gaming market plummeted 72% year-over-year following the conflict in Ukraine, though it remained Europe’s largest volume market with 673 million downloads in Q4 2022.
Revenue trends by genre show modest gains for action and tabletop games, while shooter, RPG, and casino segments experienced double-digit drops.