Updated Mar 17, 2026 by DeNA Co.
DeNA achieved 164.0 billion yen in revenue and 32.9 billion yen in Non-GAAP operating profit in FY2024, largely fueled by the global performance of Pokémon Trading Card Game Pocket.
The company is executing an 'AI-ALL-IN' strategy targeting a 100% increase in productivity and the launch of approximately 10 AI-native products.
The Sports segment has become a major revenue pillar, generating 40 billion yen in the last fiscal year, helping to diversify the company away from hit-driven game cycles.
Management has set a conservative FY2026 Non-GAAP operating profit target of 15.0 billion yen, prioritizing structural, sustainable growth over short-term volatility.
To improve operational efficiency, the company implemented the DeNA AI Readiness Score (DARS) to track employee literacy and transitioned to a market-linked, performance-based compensation model.
The Game Business has adopted a 'soft launch strategy' for new titles to mitigate development risks through iterative testing.
DeNA has committed to a 58.8% reduction in Scope 1 and 2 carbon emissions by FY2033 while maintaining a board composition of 50% independent directors.
DeNA achieved 164.0 billion yen in revenue and 32.9 billion yen in Non-GAAP operating profit in FY2024, largely fueled by the global performance of Pokémon Trading Card Game Pocket.
The company is executing an 'AI-ALL-IN' strategy targeting a 100% increase in productivity and the launch of approximately 10 AI-native products.
The Sports segment has become a major revenue pillar, generating 40 billion yen in the last fiscal year, helping to diversify the company away from hit-driven game cycles.
Management has set a conservative FY2026 Non-GAAP operating profit target of 15.0 billion yen, prioritizing structural, sustainable growth over short-term volatility.
To improve operational efficiency, the company implemented the DeNA AI Readiness Score (DARS) to track employee literacy and transitioned to a market-linked, performance-based compensation model.
The Game Business has adopted a 'soft launch strategy' for new titles to mitigate development risks through iterative testing.
DeNA has committed to a 58.8% reduction in Scope 1 and 2 carbon emissions by FY2033 while maintaining a board composition of 50% independent directors.