Mobile Gaming Loyalty Report 2023

Progression is the primary driver for both retention and in-app spending, while 'pay-to-win' mechanics and poorly received updates are the leading causes of player churn.

53% of mobile spenders concentrate their financial investment on a single title, even though 77% of spenders rotate between two to seven games weekly.

RPGs are the most loyal genre with a 75/100 Loyalty Index score, driven by deep gameplay loops and compounding monetization systems.

39% of players will abandon a game if a negative update is not corrected within one week, highlighting the critical need for rapid response to player feedback.

Marketing effectiveness relies on authenticity, as 71% of gamers demand real gameplay footage in advertisements and 60% rely on app store ratings for discovery.

84% of mobile gamers are open to trying titles that offer tangible rewards through play-and-earn mechanics.

High-value spenders (those spending over $100) maintain significantly higher standards for customer service and app store ratings compared to the general player base.