Top-performing RPG titles significantly outperform the market by utilizing three key drivers: 94% use special social currencies, 83% include three or more PvP modes, and 62% incorporate co-op PvE modes.
02
Strategy players are highly social, with 1.5x to 1.7x higher preference for multiplayer modes and a strong reliance on chat, PvP, and guild mechanics as core features.
03
Hyper-casual games can effectively monetize through in-app ads, as 79% of US and 85% of South Korean players accept them, and casual games saw a 198% average increase in user sessions in the month following the installation of an ad SDK.
04
RPG players are highly re-engageable, with over 90% of US players and 80% of Japanese players open to returning to a game they have not played in 30 days if updated with new content or positive press.
05
Puzzle players in the US and UK are willing to learn new games if ads are appealing, with 48% of matching puzzle players preferring ads that showcase main gameplay and 40% wanting to interact with controls.
06
There is a significant 'fulfillment gap' in the hyper-casual and puzzle genres, where players seek emotional rewards like feeling accomplished or immersion, but report that current titles fail to deliver these experiences.
07
Strategy players are younger, highly engaged, and more likely to identify as 'gamers' than other mobile players, with 60% of US strategy players reporting session lengths exceeding 30 minutes.
Insights
01
Top-performing RPG titles significantly outperform the market by utilizing three key drivers: 94% use special social currencies, 83% include three or more PvP modes, and 62% incorporate co-op PvE modes.
02
Strategy players are highly social, with 1.5x to 1.7x higher preference for multiplayer modes and a strong reliance on chat, PvP, and guild mechanics as core features.
03
Hyper-casual games can effectively monetize through in-app ads, as 79% of US and 85% of South Korean players accept them, and casual games saw a 198% average increase in user sessions in the month following the installation of an ad SDK.
04
RPG players are highly re-engageable, with over 90% of US players and 80% of Japanese players open to returning to a game they have not played in 30 days if updated with new content or positive press.
05
Puzzle players in the US and UK are willing to learn new games if ads are appealing, with 48% of matching puzzle players preferring ads that showcase main gameplay and 40% wanting to interact with controls.
06
There is a significant 'fulfillment gap' in the hyper-casual and puzzle genres, where players seek emotional rewards like feeling accomplished or immersion, but report that current titles fail to deliver these experiences.
07
Strategy players are younger, highly engaged, and more likely to identify as 'gamers' than other mobile players, with 60% of US strategy players reporting session lengths exceeding 30 minutes.