2025 Mobile Gaming Benchmarks

75 percent of mobile games failed to achieve a 3 percent retention rate by day 28 in 2024, highlighting a widespread struggle to maintain long-term player loyalty.

Retention is the primary driver for both user acquisition ROI and sustainable monetization, making it the most critical metric for long-term viability.

Multiplayer titles command the longest average session durations of 8 to 9 minutes but struggle significantly with long-term user retention.

Board and Card games currently demonstrate the most robust long-term retention performance compared to other genres.

Regional engagement varies significantly, with the Middle East leading in retention, while Africa and Oceania lead in average playtime and session length, respectively.

iOS continues to outperform Android in early-stage engagement metrics across the global mobile gaming market.

Success in the current mobile ecosystem requires developers to use granular benchmarking to calibrate player experiences against genre-specific and spending-based standards.