Back to report
Key Insights
Mobile Gaming Benchmarks for Q1 2024
GameAnalytics~17 min full read
- 01
Global median retention rates for Q1 2024 are 22.91% for day-1, 4.20% for day-7, and 0.85% for day-28.
See it on page 5 - 02
Classic genre titles, including board, card, casino, trivia, and word games, consistently outperform casual and mid-core titles in retention metrics across all tracked regions.
See it on page 10 - 03
The global median session length is 4.45 minutes, though casino and card games significantly exceed this, reaching up to 25 minutes in European markets.
See it on page 15 - 04
Daily session frequency typically ranges from 3 to 5 sessions, with puzzle and word games in the Middle East achieving a peak performance of approximately 10 sessions per day.
See it on page 22 - 05
The Middle East region shows a distinct preference for classic games, which lead retention performance in that market compared to other global regions.
See it on page 10 - 06
Data for this benchmark were aggregated from over 10,000 games and a monthly active user base of approximately 1.67 billion, tracked by GameAnalytics.
See it on page 6
That's the gist.
Dive into the full report for the data, charts, and sources behind these takeaways.
Read the full report