Market (Mobile)ยทUpdated Mar 17, 2026 by Adjust
APAC dominates the global mobile market, accounting for 64% of total app downloads and 60% of global mobile gaming revenue.
Mobile adoption surged during 2020 lockdowns, driving a 31% increase in regional installs and a 54% rise in sessions year-over-year.
Hyper-casual gaming experienced explosive growth with a 66% increase in installs during 2020, while fintech installs grew by 36% in the same period.
The median effective cost per install (eCPI) dropped significantly from a peak of $1.49 in early 2020 to $0.74 by early 2021.
APAC users exhibit high engagement, with average session lengths exceeding 22 minutes in early 2021.
Fintech apps demonstrated the highest long-term user loyalty, maintaining a 7.14% retention rate at the 30-day mark.
Growth momentum has persisted into 2021, with regional installs rising an additional 4% during the first half of the year.
APAC dominates the global mobile market, accounting for 64% of total app downloads and 60% of global mobile gaming revenue.
Mobile adoption surged during 2020 lockdowns, driving a 31% increase in regional installs and a 54% rise in sessions year-over-year.
Hyper-casual gaming experienced explosive growth with a 66% increase in installs during 2020, while fintech installs grew by 36% in the same period.
The median effective cost per install (eCPI) dropped significantly from a peak of $1.49 in early 2020 to $0.74 by early 2021.
APAC users exhibit high engagement, with average session lengths exceeding 22 minutes in early 2021.
Fintech apps demonstrated the highest long-term user loyalty, maintaining a 7.14% retention rate at the 30-day mark.
Growth momentum has persisted into 2021, with regional installs rising an additional 4% during the first half of the year.