The Turkish mobile app market is projected to reach $1.65 billion in revenue by 2029, supported by 80.7 million active mobile connections and 87% internet penetration.
02
AI-powered applications experienced a 142.5% year-over-year increase in downloads in 2024, driven by a talent shift from hypercasual gaming to AI-first development.
03
Finance app installs surged by 30% in the first half of 2025 compared to the same period in 2024, despite a slight decline in session lengths indicating more efficient transaction flows.
04
Gaming sessions in Türkiye increased by 12% in the first half of 2025 with average session lengths of 32.8 minutes, significantly outpacing global and regional benchmarks.
05
While gaming session engagement is high, day-1 retention stands at 19% with shorter user lifecycles than global averages, highlighting a need for improved engagement strategies.
06
E-commerce apps demonstrated resilience in the first half of 2025 with a 4% increase in sessions, outperforming both global and MENAT regional trends.
Insights
01
The Turkish mobile app market is projected to reach $1.65 billion in revenue by 2029, supported by 80.7 million active mobile connections and 87% internet penetration.
02
AI-powered applications experienced a 142.5% year-over-year increase in downloads in 2024, driven by a talent shift from hypercasual gaming to AI-first development.
03
Finance app installs surged by 30% in the first half of 2025 compared to the same period in 2024, despite a slight decline in session lengths indicating more efficient transaction flows.
04
Gaming sessions in Türkiye increased by 12% in the first half of 2025 with average session lengths of 32.8 minutes, significantly outpacing global and regional benchmarks.
05
While gaming session engagement is high, day-1 retention stands at 19% with shorter user lifecycles than global averages, highlighting a need for improved engagement strategies.
06
E-commerce apps demonstrated resilience in the first half of 2025 with a 4% increase in sessions, outperforming both global and MENAT regional trends.