High-engagement formats like video and playables outperform banners by 20 times in gaming installs, while finance sector interstitials are 18 times more effective at conversion.
02
Long-form video ad spend grew by 245% year-over-year, and 'triple-page' ads combining video, playables, and end cards saw a 355% increase in investment.
03
Optimized user-generated content (UGC) ads achieve a 20% lower cost-per-install (CPI) compared to standard video creative.
04
Native ads are the most cost-effective format for gaming on iOS, whereas playables provide the best value for gaming on Android.
05
In the e-commerce sector, native and banner ads remain highly effective for driving post-install activity, maintaining install-to-action rates above 30%.
06
Generative AI is increasingly utilized to scale creative production, specifically for automated localization and voice-over tasks.
Insights
01
High-engagement formats like video and playables outperform banners by 20 times in gaming installs, while finance sector interstitials are 18 times more effective at conversion.
02
Long-form video ad spend grew by 245% year-over-year, and 'triple-page' ads combining video, playables, and end cards saw a 355% increase in investment.
03
Optimized user-generated content (UGC) ads achieve a 20% lower cost-per-install (CPI) compared to standard video creative.
04
Native ads are the most cost-effective format for gaming on iOS, whereas playables provide the best value for gaming on Android.
05
In the e-commerce sector, native and banner ads remain highly effective for driving post-install activity, maintaining install-to-action rates above 30%.
06
Generative AI is increasingly utilized to scale creative production, specifically for automated localization and voice-over tasks.