Korean e-sports team expenditures grew nearly five-fold between 2015 and 2023, rising from 22.1 billion won to 111.6 billion won.
02
Market investment is accelerating, with total team spending increasing by 15.9% between 2022 and 2023 alone.
03
Fan loyalty is highly concentrated, as T1 commands 78.2% of identified team supporters, while the runner-up Gen.G holds only 5.4%.
04
The majority of the Korean e-sports audience remains unaligned, with 64.7% of 2024 survey respondents reporting no specific team affiliation.
05
Player affinity is the primary driver of fan loyalty, accounting for 48.6% of support motivations, compared to just 9.2% for tactical or skill-based interest.
06
Positive team image serves as the second most significant factor in fan engagement, influencing 41.4% of supporters.
Insights
01
Korean e-sports team expenditures grew nearly five-fold between 2015 and 2023, rising from 22.1 billion won to 111.6 billion won.
02
Market investment is accelerating, with total team spending increasing by 15.9% between 2022 and 2023 alone.
03
Fan loyalty is highly concentrated, as T1 commands 78.2% of identified team supporters, while the runner-up Gen.G holds only 5.4%.
04
The majority of the Korean e-sports audience remains unaligned, with 64.7% of 2024 survey respondents reporting no specific team affiliation.
05
Player affinity is the primary driver of fan loyalty, accounting for 48.6% of support motivations, compared to just 9.2% for tactical or skill-based interest.
06
Positive team image serves as the second most significant factor in fan engagement, influencing 41.4% of supporters.