2024 E‑Sports Viewership and Engagement Trends in Korea

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Insights

01
YouTube dominates the South Korean e-sports market with a 78.5% platform share, significantly outpacing competitors SOOP (14.1%) and CHZZK (7.2%).
02
E-sports consumption is primarily mobile and desktop-driven, with PCs (38.2%) and mobile phones (35.9%) accounting for 74.1% of all viewing devices.
03
Engagement is frequent and consistent, as 58.9% of viewers watch e-sports content at least once a week, with 20.4% watching 3–4 times weekly.
04
Viewer motivation is driven primarily by entertainment (62.1%), gameplay improvement (41.9%), and stress relief (37.5%).
05
There is strong potential for offline market growth, as 62.7% of the 1,858 surveyed viewers expressed a willingness to attend live e-sports events.
06
Viewing sessions are longer on weekends, with 8.1% of viewers engaging for five hours or more, compared to 4.7% during the work week.

Insights

01
YouTube dominates the South Korean e-sports market with a 78.5% platform share, significantly outpacing competitors SOOP (14.1%) and CHZZK (7.2%).
02
E-sports consumption is primarily mobile and desktop-driven, with PCs (38.2%) and mobile phones (35.9%) accounting for 74.1% of all viewing devices.
03
Engagement is frequent and consistent, as 58.9% of viewers watch e-sports content at least once a week, with 20.4% watching 3–4 times weekly.
04
Viewer motivation is driven primarily by entertainment (62.1%), gameplay improvement (41.9%), and stress relief (37.5%).
05
There is strong potential for offline market growth, as 62.7% of the 1,858 surveyed viewers expressed a willingness to attend live e-sports events.
06
Viewing sessions are longer on weekends, with 8.1% of viewers engaging for five hours or more, compared to 4.7% during the work week.

Pages

100%

Insights

01
YouTube dominates the South Korean e-sports market with a 78.5% platform share, significantly outpacing competitors SOOP (14.1%) and CHZZK (7.2%).
02
E-sports consumption is primarily mobile and desktop-driven, with PCs (38.2%) and mobile phones (35.9%) accounting for 74.1% of all viewing devices.
03
Engagement is frequent and consistent, as 58.9% of viewers watch e-sports content at least once a week, with 20.4% watching 3–4 times weekly.
04
Viewer motivation is driven primarily by entertainment (62.1%), gameplay improvement (41.9%), and stress relief (37.5%).
05
There is strong potential for offline market growth, as 62.7% of the 1,858 surveyed viewers expressed a willingness to attend live e-sports events.
06
Viewing sessions are longer on weekends, with 8.1% of viewers engaging for five hours or more, compared to 4.7% during the work week.

Insights

01
YouTube dominates the South Korean e-sports market with a 78.5% platform share, significantly outpacing competitors SOOP (14.1%) and CHZZK (7.2%).
02
E-sports consumption is primarily mobile and desktop-driven, with PCs (38.2%) and mobile phones (35.9%) accounting for 74.1% of all viewing devices.
03
Engagement is frequent and consistent, as 58.9% of viewers watch e-sports content at least once a week, with 20.4% watching 3–4 times weekly.
04
Viewer motivation is driven primarily by entertainment (62.1%), gameplay improvement (41.9%), and stress relief (37.5%).
05
There is strong potential for offline market growth, as 62.7% of the 1,858 surveyed viewers expressed a willingness to attend live e-sports events.
06
Viewing sessions are longer on weekends, with 8.1% of viewers engaging for five hours or more, compared to 4.7% during the work week.