Maliyo Games' 'Crazy Ludo: Classic Dice Game' saw a 400% increase in downloads in Nigeria between late December 2025 and late March 2026.
Pakistan emerged as a primary growth driver for the title, contributing an 11.2% increase in total download volume during the same period.
The surge in Pakistan is fueled by a strong regional cultural trend where Ludo titles consistently rank among the top free games on both the Google Play Store and the App Store.
The Nigerian Ludo market is experiencing increased competition and category validation, evidenced by rising search interest for terms like 'naija ludo' and 'ludei'.
The emergence of competing titles such as Ludo Naira has helped expand the local ecosystem, supporting sustained interest in Maliyo Games' portfolio.
The data demonstrates that localized cultural preferences for classic board games are successfully driving cross-continental mobile gaming growth.
That's the gist.
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