Updated Mar 17, 2026 by Liftoff
Native ads are the most cost-effective format for gaming, achieving a $1.01 cost-per-install and an 18% Day 7 return on ad spend.
Interstitial and video formats drive superior short-term performance for social and dating apps, yielding up to 44% Day 7 return on ad spend.
Video ad segments ranging from 31 to 60 seconds drive 50% higher conversions compared to shorter formats by effectively showcasing complex mechanics.
Multi-page ad experiences increase installs per mille by 20% compared to single-page designs.
Playable ads are the primary driver for gaming installs, while banner ads remain the most efficient format for e-commerce due to low cost-per-action.
Creative strategy is shifting toward clean, user-interface-focused designs and authentic user-generated content rather than traditional lifestyle imagery.
Native ads are the most cost-effective format for gaming, achieving a $1.01 cost-per-install and an 18% Day 7 return on ad spend.
Interstitial and video formats drive superior short-term performance for social and dating apps, yielding up to 44% Day 7 return on ad spend.
Video ad segments ranging from 31 to 60 seconds drive 50% higher conversions compared to shorter formats by effectively showcasing complex mechanics.
Multi-page ad experiences increase installs per mille by 20% compared to single-page designs.
Playable ads are the primary driver for gaming installs, while banner ads remain the most efficient format for e-commerce due to low cost-per-action.
Creative strategy is shifting toward clean, user-interface-focused designs and authentic user-generated content rather than traditional lifestyle imagery.