Midcore mobile games now account for 35% of total iOS gaming revenue in the United States, demonstrating significantly higher market longevity than casual titles.
See it on page 17Shooter games represent the most high-stakes category, commanding a $7.47 cost per install while delivering a leading 6% Day-7 return on ad spend.
See it on page 13Top-performing midcore titles maintain engagement through aggressive LiveOps, typically running fifteen simultaneous unique events and fifteen limited-time gachas at any given time.
See it on page 29Retention strategies are heavily reliant on competitive social structures, with 88% of leading titles utilizing permanent PvP seasons and over 50% incorporating guild-based competitions.
See it on page 30North America remains the most lucrative region for midcore apps, yielding a 4.5% Day-7 return on ad spend despite performance disparities between Android and iOS user acquisition costs.
See it on page 8Developers are increasingly bypassing app store commissions by directing players to external web stores to offer better value and improve margins.
See it on page 28To combat late-game stagnation, developers are adopting sophisticated mechanics such as extraction shooters, multi-layered Battle Passes, and seasonal progression resets.
See it on page 27That's the gist.
Dive into the full report for the data, charts, and sources behind these takeaways.
Read the full report