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Key Insights
Landscape Shifts in IP Gaming: An Analysis of How the Competitive Landscape of IP in Gaming Has Shifted in 2023
Sensor Tower~26 min full read
- 01
Established intellectual properties dominated the 2023 market, accounting for every top-performing launch on both PC and console platforms.
- 02
Licensed mobile titles generated $16 billion in gross revenue in 2023, with Monopoly GO! reaching $1 billion in under seven months to drive Hasbro and Scopely to the top of industry rankings.
- 03
Video game and anime IPs dominate the Asian market with a 70% share of downloads, while board game IPs saw a notable revenue surge in the United States.
- 04
Established franchises offer superior cost-efficiency over original titles, achieving higher sales volumes while requiring significantly lower marketing expenditures.
- 05
The mobile IP market remains largely untapped, as licensed titles currently account for less than 20% of total revenue across most genres.
- 06
Future industry growth is increasingly dependent on high-profile new IP launches rather than the continued expansion of legacy titles.
- 07
Casual categories such as puzzle and simulation games represent significant growth opportunities for future IP integration, moving beyond the current reliance on RPG and gacha-based monetization.
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