Temu maintains market dominance with over 1 billion cumulative global downloads and 416.5 million monthly active users, supported by 810,000 deduplicated ad creatives in June 2025.
Vertical micro-drama video formats now account for 68.25% of Temu's advertising inventory, with DramaBox downloads doubling to 18 million due to growth in India, Nigeria, Indonesia, and the U.S.
Google’s Gemini 2.5 Flash and Pro releases drove a 33.3% month-over-month increase in downloads, moving the app from 17th to 7th place on Google Play.
Strategic content partnerships and viral media events significantly boosted performance, including DAZN’s FIFA+ integration and a surge in Peacock TV revenue following a viral season of Love Island USA.
HBO Max revenue rose 11.1% month-over-month following the announcement of eight upcoming DC titles, while Piccoma emerged as a top performer on Google Play with over $10 million in revenue.
TikTok’s 'TikTok for Artists' initiative successfully drove a 9.5% increase in app downloads during the month.
That's the gist.
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