- 01
The Japanese mobile market saw a 19% surge in total installs between 2020 and 2022, with the gaming sector experiencing a dominant 52% growth rate.
- 02
Connected TV (CTV) is a critical emerging channel in Japan, projected to reach 23.2% user penetration and ¥58.8 billion in ad spend by 2024.
- 03
Simulation games have become highly efficient for developers, offering lower acquisition costs and superior return on ad spend compared to traditional puzzle games.
- 04
Fintech sessions grew by 13% year-over-year in the first half of 2022, while e-commerce activity reached record highs during the same period.
- 05
Dating app engagement increased by 13%, with Android user acquisition costs ($8.47) proving more cost-effective than iOS ($10.20).
- 06
The shift toward CTV requires developers to implement sophisticated cross-device measurement and multi-touch attribution to effectively link large-screen impressions to mobile conversions.