Investing and Financial Management App Market and Advertising Trends 2025

Global downloads for investment and crypto trading apps rose 12% in 2025, reaching approximately five billion total downloads.

User demographics are heavily male-skewed, with crypto apps reaching over 90% male users and emerging markets like India and Vietnam reporting only 13–17% female participation.

Market preferences are geographically fragmented: U.S. and Japanese users favor established brokerages, while consumers in India and Southeast Asia prioritize local, mobile-centric platforms.

Indian platforms Groww and Angel One have achieved significant scale, generating over 120 billion global ad impressions through low-fee, mobile-first strategies.

The core user base is aged 25–44, though crypto platforms attract a younger demographic with up to 30% of users falling into the 18–24 age bracket.

Mature economies like the U.S., Japan, and South Korea exhibit a more balanced gender distribution, with female users accounting for 25–38% of the total.