Licensed IP titles represent only 9% of the U.S. mobile market but account for 23% of total player spending and 17% of all installs.
02
Video game franchises are the primary drivers of IP revenue, contributing one-third of the total, followed by manga (13%), television (12%), and comics (10%).
03
Action, shooter, and role-playing games rely most heavily on licensed IP, with these genres deriving 64%, 45%, and 47% of their respective revenues from such titles.
04
IP-based mobile games achieved a 33.8% year-over-year growth rate in 2020, matching the growth performance of non-IP titles.
05
High-performing titles such as Pokémon GO, Call of Duty: Mobile, and Marvel Contest of Champions demonstrate the significant revenue potential of leveraging established franchises.
06
Racing and puzzle genres currently show minimal influence from licensed intellectual property compared to more action-oriented categories.
Insights
01
Licensed IP titles represent only 9% of the U.S. mobile market but account for 23% of total player spending and 17% of all installs.
02
Video game franchises are the primary drivers of IP revenue, contributing one-third of the total, followed by manga (13%), television (12%), and comics (10%).
03
Action, shooter, and role-playing games rely most heavily on licensed IP, with these genres deriving 64%, 45%, and 47% of their respective revenues from such titles.
04
IP-based mobile games achieved a 33.8% year-over-year growth rate in 2020, matching the growth performance of non-IP titles.
05
High-performing titles such as Pokémon GO, Call of Duty: Mobile, and Marvel Contest of Champions demonstrate the significant revenue potential of leveraging established franchises.
06
Racing and puzzle genres currently show minimal influence from licensed intellectual property compared to more action-oriented categories.