Market (Mobile)·Updated Apr 8, 2026 by Sensor Tower
Licensed IP titles represent only 9% of the U.S. mobile market but account for 23% of total player spending and 17% of all installs.
Video game franchises are the primary drivers of IP revenue, contributing one-third of the total, followed by manga (13%), television (12%), and comics (10%).
Action, shooter, and role-playing games rely most heavily on licensed IP, with these genres deriving 64%, 45%, and 47% of their respective revenues from such titles.
IP-based mobile games achieved a 33.8% year-over-year growth rate in 2020, matching the growth performance of non-IP titles.
High-performing titles such as Pokémon GO, Call of Duty: Mobile, and Marvel Contest of Champions demonstrate the significant revenue potential of leveraging established franchises.
Racing and puzzle genres currently show minimal influence from licensed intellectual property compared to more action-oriented categories.
Licensed IP titles represent only 9% of the U.S. mobile market but account for 23% of total player spending and 17% of all installs.
Video game franchises are the primary drivers of IP revenue, contributing one-third of the total, followed by manga (13%), television (12%), and comics (10%).
Action, shooter, and role-playing games rely most heavily on licensed IP, with these genres deriving 64%, 45%, and 47% of their respective revenues from such titles.
IP-based mobile games achieved a 33.8% year-over-year growth rate in 2020, matching the growth performance of non-IP titles.
High-performing titles such as Pokémon GO, Call of Duty: Mobile, and Marvel Contest of Champions demonstrate the significant revenue potential of leveraging established franchises.
Racing and puzzle genres currently show minimal influence from licensed intellectual property compared to more action-oriented categories.